Versace Dylan Blue launched in the Americas in October 2016 and quickly proved to be a significant addition to the Versace fragrance portfolio with successful launches in every country and a unanimous positive consumer feedback. Versace Dylan Blue received the “best new commercial” award at the 25th annual FIFI UK awards ceremony held in London in May 2017.
Dylan Blue is the essence of the Versace man today. It’s a fragrance full of character and individuality, an expression of a man’s strength and also his charisma. I love how it takes traditional notes and scents and makes them totally modern, totally fresh for today, and tomorrow.” Donatella Versace